Maka De Lameillieure

Insights, opinions & cases of AMS

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Maka De Lameillieure

April 20, 2016

By Maka De Lameillieure

This is a human world - Part II

Strategy & Innovation

Small changes with a huge influence Behavioral changes (of your customers, contributors, supplier) are accomplished most effectively with small changes than shock interventions. In the book The Big Smalli, Robert Cialdini and his colleagues Steve J. Martin and Noah J. Goldstein see how