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Dominik Mahr

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Research Column

June 28, 2018

By Dominik Mahr

How Big Data Transforms Service Management and Stimulates Opportunities for Service Research

Strategy & Innovation

The Big Data gold rush transcends business categories. Global spending on Big Data has exploded to reach $125 billion in 2015[1], making it a major game changer across virtually all industries [2], likely to grow at double-digit rates in the years to come. Broadly, Big Data are