Philippe Deben

Insights, opinions & cases of AMS

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Philippe Deben

February 5, 2020

By Philippe Deben

EMBA thesis, from paper to practice

Strategy & Innovation

We are a group of 3 friends: Xavier, Kristof and myself: Philippe, who met during the eMBA program. After we did our thesis about starting a children's beverage brand, we decided to really start up the idea. With our little monsters Felix, Basile, Maya and Semm we started developing a