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February 3, 2014

By Antwerp Management School

LEGO® is more than just a toy

Strategy & Innovation

LEGO® is still ‘hot’. Warner Bros. launched the first big LEGO® cinema movie, a 3D computer animation in which Lego fellow Emmet is assisted by many familiar faces, like Lego Batman and Lego Superman. All of the world people feel inspired to build all kinds of stuff in Lego.