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November 12, 2018
In today’s rat race with fast-paced changes and new technologies, startups pop up éverywhere. You can find some numbers on this fact in the blog written by my colleague Vincent Molly.
February 13, 2018
Not so long ago, Nokia had a huge market share in mobile telephony. Today the company focuses primarily on network infrastructure. The 'phone brand' was sold to Microsoft, who in their turn sold it to HMD Global who launched the new Nokia smartphones last year.
November 17, 2017
In this series, Andries discusses the different ways to determine price. The Value Based method is a way to fight the competition using your own strengths. Pricing based on the value and the client’s 'willingness to pay' provides a stable basis. After the introductory blog, value
October 11, 2017
In the last blog, I discussed the importance of value detection and the advantages that come with value-based pricing. Today I want to get further into the customer’s latent needs: the type of need that exceeds the concrete, explicit requirements and wishes of which the client is aware.
August 21, 2017
A few weeks back, I discussed the various methods of setting prices. We looked at cost-plus, competition and value-based pricing. The value-based method is seen as the best way to use your own strengths to outshine the competition. Prices based on value and the client’s willingness to pay
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