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Andries Reymer

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Andries Reymer
Business Innovation Coach
Expertise

November 12, 2018

By Andries Reymer

5 reasons why startups should consider working together with traditional businesses

Business Design & Innovation

In today’s rat race with fast-paced changes and new technologies, startups pop up éverywhere. You can find some numbers on this fact in the blog written by my colleague Vincent Molly.   

Expertise

March 28, 2018

By Andries Reymer

Price has the biggest influence on turnover

Business Design & Innovation

In this increasingly globalized world in which we all work and want to succeed, more and more often we find ourselves up against competitors who are very tightly focused on cost and price optimization. For Belgian companies, who have to contend with the notoriously high cost of labor,

Expertise

February 13, 2018

By Andries Reymer

The importance of the "how" and "why" of innovation

Business Design & Innovation

Not so long ago, Nokia had a huge market share in mobile telephony. Today the company focuses primarily on network infrastructure. The 'phone brand' was sold to Microsoft, who in their turn sold it to HMD Global who launched the new Nokia smartphones last year.

Expertise Section

November 17, 2017

By Andries Reymer

Value Based Pricing: value capture

Business Design & Innovation

In this series, Andries discusses the different ways to determine price. The Value Based method is a way to fight the competition using your own strengths. Pricing based on the value and the client’s 'willingness to pay' provides a stable basis. After the introductory blog, value

Expertise Section

October 11, 2017

By Andries Reymer

Value Based Pricing: Value Creation

Business Design & Innovation

In the last blog, I discussed the importance of value detection and the advantages that come with value-based pricing. Today I want to get further into the customer’s latent needs: the type of need that exceeds the concrete, explicit requirements and wishes of which the client is aware.

Expertise Section

August 21, 2017

By Andries Reymer

Value-Based Pricing: Value Detection

Business Design & Innovation

A few weeks back, I discussed the various methods of setting prices. We looked at cost-plus, competition and value-based pricing. The value-based method is seen as the best way to use your own strengths to outshine the competition. Prices based on value and the client’s willingness to pay