Following an international masters program certainly pays off in the current international business environment. Steven Bell and Nadine Niknafs, alumni of the Master China Europe Business, know this better than anyone. They started the program because they were interested both in China and working in an international environment. Nadine is currently working in an Australian online performance marketing agency, SmartBuyGlasses, while Steven started his own e-commerce business, SKYBA-socks.
China is a growing market. That’s why having a masters degree related to China is so desirable in the current job market. “AMS offered a one-year program with numerous different possibilities. That’s what attracted me,” says Nadine. The program doesn’t just offer the theory; participants gain work experience in an international environment. This way, says Nadine, “AMS gives you more confidence, since you gain experience from the moment you begin working.” This was the biggest advantage of the program for Steven as well: “You are not only learning about business development, but also experiencing it.”
“You are not only learning about business development,
but also experiencing it.”
The China-Europe Business Master doesn’t focus just on learning about business. Personal development is an important element. Nadine learned about her strengths and which aspects she should work on with the help of the Leadership & Career Development Track. Moreover, “we had continuous evaluations via the track, which made sure that I always knew where I was at,” she says. Steven also liked the program’s personal development component: “AMS helped us in networking. Every day there were different events. There was so much we could do outside the program.”
Steven and Nadine’s classmates were an international group, and most are now working as expats. Their group of friends thus became even more global, and Steven even attended an alumni event in Shanghai to reconnect with them: “We continue meeting, even after graduation, and that is fantastic,” he says. Nadine gained a network of friends from the program as well, and, she says, she “can always rely on them, wherever they are in the world.”
The future: China as an expanding market
With its New Silk Road, China is shifting to the center of international business. This affects companies around the globe. If they don’t adapt fast enough, they are likely to suffer. “China is becoming much more experienced and much more global,” Steven says. “Often people think it is Western companies in China, but often they are Chinese. They are acquiring a lot of Western companies, which is definitely increasing competitiveness.”
"China is becoming much more experienced and much more global."
China is a vibrant market, where companies develop and improve products much faster than their Western competitors. Chinese people are very experimental: They are open to new technology. “Even grandmas and grandpas have smartphones,” Nadine laughs.
Master China-Europe Business
Nadine and Steven are very satisfied with their masters degree in China-Europe Business, and recommend it to anyone with a passion for making international contacts. “If you’re really interested in the Chinese market and if you want to have a lot of different input in a short period of time, this master is for you!” Nadine says. Steven agrees. Although the program is very intense and really pushes you in a short period of time, he says, “it is a very international program; it guides you to an international career. If that’s what you want, go for it!”
“If you’re really interested in the Chinese market and if you want to have a lot of different input in a short period of time, this master is for you!"