Recent Posts : Business Design & Innovation

How mathematics can help you to stretch towards exponential thinking

by An Cosaert on Dec 8, 2017 in: , Business Design & Innovation

People tend to say that humans, being linear thinkers, cannot cope with the exponential change in technology because both curves don’t match and have a different speed or progress. People can only...

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Value Based Pricing: value capture

by Andries Reymer on Nov 17, 2017 in: , Business Design & Innovation

In this series, Andries discusses the different ways to determine price. The Value Based method is a way to fight the competition using your own strengths. Pricing based on the value and the...

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Project Valerie: from costumer research to pricing

Competitiveness in technology-driven businesses is strongly dependent on the innovation they can bring. Successful innovation is crucial to guarantee a company’s survival. To efficiently develop...

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Value Based Pricing: Value Creation

by Andries Reymer on Oct 11, 2017 in: , Business Design & Innovation

In the last blog, I discussed the importance of value detection and the advantages that come with value-based pricing. Today I want to get further into the customer’s latent needs: the type of...

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Project Valerie: Smart innovation is… targeted market research

The competitiveness of technology-driven businesses depends heavily on their ability to innovate. Successful innovation is crucial for ensuring the survival of an enterprise. Furthermore,...

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Introduction to Design Thinking: mobility challenges in the city of Antwerp

It’s that time of the year again. Between Sept. 4 and Sept. 6, Antwerp Management School held onboarding days for its full-time master students. Students were immediately immersed in innovation...

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Disruptival The Experience: a retrospective

by An Cosaert on Sep 13, 2017 in: , Business Design & Innovation

On Thursday, August 31, Disruptival The Experience was held for the very first time. Participants and knowledge partners alike were full of praise for what was a successful day of new experiences...

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